Much of my research focuses on underlying processes in attitudes and persuasion. I propose that subjective perceptions versus structural properties of attitudes differ in their consequences and origins. For example, I have examined how subjective perceptions of affective-cognitive attitudinal bases (i.e., meta-bases) versus objective indicators of such bases (i.e., structural bases) influence message tailoring effects in persuasion.
I am also interested in intergroup attitudes under conditions of threat and anxiety. Some of my research has explored individuals' attitudes and behavior toward ingroup and outgroup targets when their mortality is salient or when they perceive that social mobility is low.
- Attitudes and Beliefs
- Emotion, Mood, Affect
- Intergroup Relations
- Personality, Individual Differences
- Persuasion, Social Influence
- Social Cognition
- See, Y. H. M., & Petty, R. E. (2006). Effects of mortality salience on evaluation of ingroup and outgroup sources: The impact of pro- versus counter-attitudinal positions. Personality and Social Psychology Bulletin, 32, 405-416.
- See, Y. H. M., Petty, R. E., & Evans, M. L. (2009). The impact of perceived message complexity and need for cognition on information processing and attitudes. Journal of Research in Personality, 43, 880-889.
- See, Y. H. M., Petty, R. E., & Fabrigar, L. R. (2008). Affective and cognitive meta-bases of attitudes: Unique effects on information interest and persuasion. Journal of Personality and Social Psychology, 94, 938-955.
- Wang, C. S., Leung, A. K.-y., See, Y. H. M., & Gao, X. Y. (in press). The effects of culture and friendship on rewarding honesty and punishing deception. Journal of Experimental Social Psychology.
- See, Y. H. M., & Khoo, B. L. Z. (2011). Tailoring information to change attitudes: A meta-structural approach. In I. M. Saleh & M. S. Khine (Eds.), Attitudes research in science education: Classic and contemporary measurements (pp. 177-198). Charlotte, NC: Information Age Publishing.
- Advanced Social Psychology
- Introduction to Psychology
- Introduction to Social Psychology
- Laboratory in Attitudes
Ya Hui Michelle See
Department of Psychology
National University of Singapore
Block AS4 #02-31, 9 Arts Link
- Phone: (65) 6516-8187
- Fax: (65) 6773-1843