Ya Hui Michelle See
- SPN Mentor
I received my bachelor's degree (2001) in psychology from University of Arizona, and my M.A. (2003) and Ph.D. (2007) in social psychology from Ohio State University. Currently, I am an Associate Professor in the Department of Psychology at National University of Singapore.
Much of my research attempts to address the following questions: How do properties of attitudes influence persuasion? How does tailoring a persuasive message to the audience promote attitude change? What individual characteristics of an audience are relevant for message tailoring? To answer these questions, I investigate various structural properties of attitudes as well as subjective perceptions about such properties. People might have little knowledge about a policy but perceive themselves to be very knowledgeable; they might have many conflicting reactions toward an in-law but not be aware of their ambivalence; they might give to charities because doing so makes them feel happy but think that their giving is based on their beliefs about civic duty. My research suggests that understanding the differences between structural properties of attitudes and subjective perceptions of such properties helps us predict when and how message tailoring promotes attitude change.
I am also interested in examining intergroup attitudes under conditions of threat and anxiety. For instance, how do people react to an ingroup member who behaves poorly or an outgroup member who behaves well? This research has implications for how people judge others when they feel anxious or threatened.
Primary Interests:
- Attitudes and Beliefs
- Emotion, Mood, Affect
- Intergroup Relations
- Personality, Individual Differences
- Persuasion, Social Influence
- Social Cognition
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Overview of the National University of Singapore Graduate Programs in Psychology
Journal Articles:
- Johnson, I. R., Petty, R. E., Briñol, P., & See, Y. H. M. (2017). Persuasive message scrutiny as a function of implicit-explicit discrepancies in racial attitudes. Journal of Experimental Social Psychology, 70, 222-234.
- Ng, R.W.J., See, Y.H.M., & Cheung, M.W.-L. (2025). The influence of affective and cognitive appeals on persuasion outcomes: A cross-cultural meta-analysis. Journal of Communication, 75(2), 101-111.
- Ng, W. J. R., Bu, C., & See, Y. H. M. (2022). Defensive confidence and certainty in unchanged attitudes: The role of affect–cognition matching. Personality and Social Psychology Bulletin, 49(5), 773-790.
- Ng, W. J. R., See, Y. H. M., & Wallace, L. E. (2022). When objective ambivalence predicts subjective ambivalence: An affect–cognition matching perspective. Personality and Social Psychology Bulletin, 49(10), 1495-1510.
- See, Y. H. M., & Luttrell, A. (2021). When dueling emotions and conflicting beliefs predict subjective ambivalence: The role of meta-bases. Journal of Experimental Social Psychology, 97, 104204.
- See, Y. H. M., & Petty, R. E. (2006). Effects of mortality salience on evaluation of ingroup and outgroup sources: The impact of pro- versus counter-attitudinal positions. Personality and Social Psychology Bulletin, 32, 405-416.
- See, Y. H. M., & Wade, W. P. (2022). Effects of living arrangements on well-being, perceived conflict, and intergroup attitudes for local and international students: Results from a field intervention. Journal of Social Issues, 78(3), 544-562.
- See, Y. H. M., Lim, A.W.Q., & Pauketat, J.V.T. (2020). Values predict willingness to interact with immigrants: The role of cultural ideology and multicultural acquisition. Journal of Cross-Cultural Psychology, 51, 3-24.
- See, Y. H. M., Petty, R. E., & Evans, M. L. (2009). The impact of perceived message complexity and need for cognition on information processing and attitudes. Journal of Research in Personality, 43, 880-889.
- See, Y. H. M., Petty, R. E., & Fabrigar, L. R. (2008). Affective and cognitive meta-bases of attitudes: Unique effects on information interest and persuasion. Journal of Personality and Social Psychology, 94, 938-955.
- Tan, K., & See, Y. H. M. (2022). Tugging at their heartstrings: Partner’s knowledge of affective meta-bases predicts use of emotional advocacies in close relationships. Social Cognition, 40(2), 150-171.
- Tan, K., See, Y.H.M., & Agnew, C.R. (2015). Partner's understanding of affective-cognitive meta-bases predicts relationship quality. Personal Relationships, 22, 524-535.
- Wang, C. S., Leung, A. K.-y., See, Y. H. M., & Gao, X. Y. (2011). The effects of culture and friendship on rewarding honesty and punishing deception. Journal of Experimental Social Psychology, 47(6), 1295-1299.
Other Publications:
- See, Y. H. M., & Khoo, B. L. Z. (2011). Tailoring information to change attitudes: A meta-structural approach. In I. M. Saleh & M. S. Khine (Eds.), Attitudes research in science education: Classic and contemporary measurements (pp. 177-198). Charlotte, NC: Information Age Publishing.
Courses Taught:
- Advanced Social Psychology
- Introduction to Psychology
- Introduction to Social Psychology
- Laboratory in Attitudes
Ya Hui Michelle See
Department of Psychology
National University of Singapore
Block AS4 #02-31, 9 Arts Link
117570 Singapore
Singapore
- Phone: (65) 6516-8187
- Fax: (65) 6773-1843